7 Main Web Hosting Factors That Can Affect Your Website SEO
They say change is inevitable. Unlike five decades ago, most questions now have answers, and there is an easy way to find those answers and that is the Internet through search engines such as Google. Using the internet to research and find solutions to unresolved problems has become popular over the years, making web designers very busy. Web design has become a dynamic field of work, and because of its popularity, the competition is tough. The dream of every web designer is to create a website that appears on top of every search site whenever something involving its content is typed on the browser. This can only be done by ensuring a high search engine optimization (SEO) ranking and an effective hosting service provider.
What is web hosting?
Web hosting is a service that allows web pages or websites to be published on the Internet. A web hosting service provider is an organization that provides the technology and services required for a website to be displayed on the Internet whenever its address is searched or content in its domain is searched. The websites or web pages are stored on servers. The web host not only provides space on a server for clients, but also provides internet connectivity. Web hosting companies have recently gained fame as they are the way to go as not all organizations interested in building a website have their budget to own a server. This is why a webmaster creates a website and then hands it over to a host who stores it on their server.
Hosting services have been classified into two categories: small hosting services and extended hosting services. World Wide Web users have increased over the years, which created the need for most organizations to have an online presence by creating functional websites for reasons like marketing and customer outreach.
Types of web hosting
• Shared web hosting
This is where all domains share a shared pool of server resources in the server’s website that is placed on a server similar to that of the other sites. This type of hosting is less efficient because it is rigid and cannot be changed without a software update.
• Reseller Host
These are websites sold to web administrators and customers are allowed to become web hosts themselves. Many resellers provide almost identical service to customers and provide technical support themselves. Reseller accounts vary in size and are, in most cases, shared accounts.
• Virtual dedicated server
This is where the resources are divided into virtual servers where they do not directly reflect the underlying hardware. Users may not have root access to their virtual space. They are also called virtual private servers.
• Dedicated hosting service
The user gets full access to their web server and has full control but does not own it. It is one of the relatively cheap types of web hosting services because the cost of maintenance is reduced. In the server, the client manages his dedicated server and is responsible for its maintenance.
• Managed hosting service
In this case, the user has little control over their web server so as not to make any changes that could create problems. The user can manage the data through remote management tools such as FPN. The main objective of denying the user complete control is to guarantee a quality service, which the user could disrupt.
• Cluster hosting
This is where many servers host the same content to ensure maximum use of resources. Clustered servers create a perfect solution for scalable web servers.
Above are just a few of the many types of web hosting. To achieve the primary goal of building a website, it is essential to hire the appropriate web hosting service provider organization where there is assurance of quality and reliability. With the right host, the SEO score goes up, leading to a flood of your website, ultimately reaching the organization’s online goal.
Web Hosting Factors That May Affect Your Website SEO
Slow website speed
Most internet users are impatient and hate pages that take a long time to load. Major search engines such as Google consider acceleration to be an important factor that they include it among the elements used to rank a website on SEO. Websites that load slowly are penalized, while those that load quickly get a boost in search results.
It is therefore essential to invest time and resources in choosing a web host that offers visitors a fast experience to increase rankings. Hosts should be in geographic proximity to the audience, because the longer the data transmission distance, the longer it takes for the web page to load.
While humans are in error, mistakes that cause a website downtime should be avoided at all costs as they will cost you a website. Website downtime is where the page loads. This can be the result of hardware failure, server overload, or security breaches. The worst part is that SEO rankings are done anyway. If the ranking is low, search engines like Google may decide to eliminate your website from the search results after reporting the website as unreliable. This is why the reliability of a web hosting service provider should be at the top of your list of factors to consider when checking web hosts. In this, the chances of having downtime in the year are 1%.
Internal Server Error
Often times you search for something and you get a “failed to connect to database” error message. It won’t cost you as much downtime as a webmaster, but the rankings are sure to bounce back. If the problem persists, it is advisable to consider upgrading your hosting plan. This problem is mainly caused by traffic and overload due to lack of sufficient bandwidth.
Sharing hosting services with spammers
This mainly results in low rankings on search engines. When search engines penalize websites with spam, they also penalize other websites using the same IP address, and yours might be one of them if you share hosting services. If your website has been ranked low and doesn’t know the reason, it could be a probability. It is important to verify who else is using your IP address by entering the URL in reverse IP domain verification.
If possible, making sure your URL ends with a “.com” TLD is critical, as most people know it better than others, and that’s what they type in a search. Otherwise, make sure your TLD is also simple and easy to remember.
Prioritizing SEO performance is vital for any business that wants to build a print presence online. To ensure this, it is frequently necessary to ensure that the host is under control so that the ranking does not go lower. Manage the SEO of your B2B business is a never-ending demanding task, but when done perfectly, the fruits are sweet as high rankings ensure visitor traffic to your page. When many people discover your content, brand awareness of your services and products is created, which ultimately leads to more sales and improved overall business performance.