Brave web browser advertises that it will bypass Google AMP pages
Privacy-focused web browser Brave has announced that it will soon bypass Google’s AMP pages by default.
Brave is rolling out a new feature called De-AMP, which allows Brave users to bypass Google-hosted AMP pages and visit the content publisher directly. AMP harms users’ privacy, security, and Internet experience, and just as badly, AMP helps Google monopolize and further control the direction of the web.
Brave’s De-AMP feature will rewrite links and URLs to prevent users from visiting AMP pages whenever possible. In cases where this is not possible, the browser will monitor the fetching and redirecting of AMP pages before the page is rendered, preventing Google’s code from loading and executing.
In a post, the company explained why it opposes Google AMP…
Why is AMP harmful?
In practice, AMP is harmful to users and the web in general.
First, AMP harms privacy. AMP gives Google an even broader view of the pages people visit on the web and how people interact with them. AMP encourages developers to integrate more tightly with Google’s servers and systems, and penalizes publishers with reduced rankings and search placements if they don’t, further allowing Google to track and profile users .
Second, AMP is bad for security. By design, AMP confuses users about the site they are interacting with. Users think they are interacting with the publisher, when in reality the user is still under Google’s control. User-friendly browsers defend the site as the security and privacy boundary on the web, and systems like AMP intentionally confuse that boundary.
Third, AMP promotes web monopolization. AMP encourages more of the web to be served from Google’s servers, under Google’s control and arbitrary non-standards. It also allows Google to require pages to be constructed in a way to benefit Google’s advertising systems. AMP is one of many strategies by Google to further monopolize the web and create a web where users serve Google, instead of websites serving users.
Finally, AMP is bad for performance and usability. Although Google touts the performance of AMP, Google knows internally that “AMP only improves ‘median performance’ and that AMP pages may actually load slower than other web optimization techniques. the speed of publishers” (as revealed in Google’s disclosures to the DOJ, p. 90). In many cases, AMP is so bad for performance and usability that web users literally pay money to avoid AMP.
De-AMP is now available in the Nightly and Beta versions of Brave and will be enabled by default in the upcoming 1.38 Desktop and Android versions. An iOS update will arrive soon after.