The success of the Brave web browser is a bad sign for Google – here’s why
Web focused on privacy Navigator Brave surpassed 50 million monthly active users for the first time, the company said.
In one blog post, Brave says the milestone marks the fifth time the browser’s user base has doubled in as many years. The service also currently attracts over 15 million daily active users, another highlight.
Brave awards a range of new features and products for continued growth, including an integrated crypto wallet and private search engine. But the company has also acknowledged that it has benefited from broader consumer trends.
âUsers around the world are looking for a private, secure and faster browsing experience, as well as tools that give them independence from Big Tech. This long-term and sustainable growth reflects this desire of users, âsaid Brave.
A paradigm shift?
Adopting privacy-focused browsers, VPN, agents, encrypted email and other privacy tools The past few years point to a shift in attitude that could have major ramifications for the world’s largest tech companies, whose businesses rely on collecting vast amounts of data.
Since the Snowden leaks and the Cambridge Analytica scandal in particular, public awareness of the importance of data privacy has risen sharply. Typically, consumers are more wary of the information they share with big tech companies and are more savvy about how their information is used and monetized in the data economy.
We believe that this trend may soon start to take hold more clearly in the web browser market. Currently, Google Chrome dominates the space with a 63.8% market share, followed by Apple’s Safari (19.6%) and Microsoft Edge (4%). However, privacy-focused services operated by smaller players are starting to gain momentum.
Although Google has demonstrated improving its privacy practices and planning for the disappearance of third-party cookies, alternatives offered such as FLoC have been criticized by privacy advocates, who say solutions create as many problems as they solve.
There is also a lot of evidence that big tech companies are still not trustworthy to protect the interests of users. This week, for example, Google and Facebook were slapped with large fines for cookie-related violations of EU privacy laws. The patience of consumers is surely dwindling.