Tinie Tempah and Harry Redknapp support new BusinessCloud web browser

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MarTechInvestment

Gener8 announced a funding round of £ 2.1million shortly after founder Sam Jones appeared in Dragons’ Den.

The free web browser allows users to take back control and earn money with their online data.

A consortium of investors participated in the round, including musician Tinie Tempah, football manager Harry Redknapp and Dragons’ Den Tej Lalvani star.

Gener8 aims to create a movement and highlight the importance of protecting our data online and the diverse nature of funders shows that this issue affects many people from all walks of life.

Latest investors join Peter Jones and Touker Suleyman who won a hotly contested battle on Dragons’ Den to invest in the startup after Sam appeared on the show in April – which went viral for being “the best pitch of all. the temperature”.

The investment further accelerates the rapid growth of Gener8, valuing it at over £ 10million. That’s 15 times more than the company’s valuation on Dragons’ Den.

Gener8 has since captured the nation’s imagination, with a new person uploading it every 10 seconds for the past four weeks. Sam’s video of the pitch has also been viewed over 20,000,000 times online.

Sam said, “Things have really taken off since I was in the den! We have seen an incredible response, with over 1.5 million people visiting our website and hundreds of thousands downloading Gener8. We have the impression that a movement is starting.

“It’s a problem that resonates with many of us: Our online data is being exploited, but what can we do about it? At Gener8, we’re passionate about helping people get rewarded for their data or keep it completely private while they browse online. It’s great to see so many people coming together to join us on this journey.

“I am so excited to welcome the talent, passion and drive for change that Tinie, Harry and Tej will bring to the team. This is just the start of something special.

Gener8 allows people to choose to keep their data private or earn it themselves while browsing online. By selecting “Privacy Mode” the user can prevent businesses from tracking them, or “Rewards Mode” means that a person can share their data with Gener8 to monetize it for them.

Gen8 announcements

When a person chooses to earn money from their data, they are given their own profile in which they select what interests them. This information is used to personalize the advertisements she sees online, so that all advertisements are based on her interests.

People then receive points each time they see an advertisement or each time their data is used.

These points can be redeemed for products, vouchers, or charitable donations in the Gener8 Marketplace. The average person earns between £ 5 and £ 25 in rewards per month, with thousands of pounds going to charity that is changed every month.

Tinie Tempah said, “Sam is awesome; as soon as I saw him launch the Dragons, I tried to figure out how I could get involved! This is a problem that blows my mind – we accept these cookies that follow us online, and everything that happens next is invisible.

“Gener8 is an incredible tool that will be the answer for many of us who no longer want to just give away our information for free. “

Redknapp commented: “In my job it is always passionate, motivated and top-rate guys who have continued to perform at the highest level, and that’s what I see in Sam. His determination to bring a real change is contagious and I can’t wait to see what we can achieve together. “

Lalvani added, “When Sam was in the den I knew I wanted to support Gener8’s vision and empower people to control their own data.

“I’ve never done this before, but after the show I reunited with Sam to see if there was anything that could be done – and now I’m excited to be a part of the exciting movement.

“Sam’s dedication and vision for the company gives me a real conviction that he will succeed in what Gener8 sets out to do. “

Since the start of the pandemic, Gener8 has supported the NHS by distributing more than 15,000,000 Stay at Home and other informational advertisements to its users free of charge.


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